4 Tips For Customer Service Week

Sep 23, 2019

From the very first time someone interacts with a business to the moments after their purchase and beyond, customer service is key. There may be an amazing product or a one-of-kind service, b...

Restaurant Promotions: Are You Just Jumping on the Same Customer Loyalty Bandwagon?

Apr 17, 2013

Is Your Restaurant Willing to Stand Out From Your Competition When It Comes To Customer Loyalty Programs? I love to eat pizza- and in the past few weeks in my hometown of Austin, Texas, I have eat...

Loyalty 101: Using Proof of Purchase Promotions to Drive Sales

Dec 12, 2012

Proof of Purchase Promotions Can Increase Sales of Consumer Package Goods Austin, Texas: Proof of Purchase Loyalty Promotions are one of the simplest ways for a consumer products company t...

Frequency Marketing 101: It's Not Just About New Customers Only

Nov 13, 2012

When Planning a Frequency Program, Do Not Fall Into the “New Customers Only” Conundrum Austin, Texas: You’ve seen the promotions: Offer valid for new customers only. Not valid ...

When Trying to Creating Customer Loyalty, Don't Forget About the Customer

Sep 24, 2012

Customer Loyalty 101: It’s About Your Customers! Are your policies standing in the way of good customer loyalty? Austin, Texas: I took a party of eight out to a nice Mexican restaurant...

Employee Training is Key to Successful Customer Loyalty

Aug 24, 2012

Customer Loyalty is Not a Program. It is a Way of Doing Business Austin, Texas: I read a blog post the other day espousing the theory that companies should create a new position called Chief Loyal...

Re-Purpose Your Products for Increased Sales and Revenue

Jun 06, 2012

Austin, Texas The Wall Street Journal had a recent story about how old videogames are coming back as apps for iPhones and tablets–bringing with it easy riches for the companies that are dusti...

What is Your Biggest Piece of Unfinished Business Still to Do This Year?

Jan 18, 2012

A few weeks into the new year and many of the resolutions we had hoped to start on are still not getting done. But how about last year’s goal? Is there one piece of unfinished business left...

What are the Top Loyalty Trends of 2012?

Dec 13, 2011

Put Data Capture at the Top of Your Loyalty Wish List Austin, Texas: There has been a great deal of discussion these days as to the newest loyalty trends for 2012. The strongest new platform seem...

Creating Loyalty Out of Free Offers & Coupon Programs

Dec 08, 2011

Austin, Texas: Anyone who has read my blog posts over the past few years knows that I am not a big fan of using coupons to attract a loyal customer base. Coupons may be an ideal way of introducing...

Increasing Loyalty By Listening to Your Customers

Dec 06, 2011

Austin, Texas: When I was child, my mother would sometimes tell me that I was hearing without really listening. Unfortunately, today it seems that many companies are having that same problem. The...

Engaging with Your Customers Will Greatly Increase Loyalty and Sales

Oct 11, 2011

Customer Engagement: The Key to Increased Loyalty Austin, Texas: I recently wrote a recent blog post about the importance of customer surveys to better gauge your customer feedback. This shou...

Are We Grouponing Ourselves to Failure?

Sep 16, 2011

Can a Business Build Customer Loyalty Through Discounting? Austin, Texas: For the past few months, I have been getting my email in-box stuffed with coupon offers from Groupon, Living Social, Moo...

Time to Hire Some New Marketing People to Boost Sales for Next Year?

Sep 12, 2011

Austin, Texas: On LinkedIn the other day, I spent some time looking at various profiles of my “connections” — and noticed a large number of well qualified marketing executives wit...

Are You Expanding Your Marketing Mix?

Sep 07, 2011

Austin, Texas: I just received an issue of Deliver, a magazine from the US Postal Service, which featured an excellent article on varying your marketing mix. It’s core message was that direc...

Merchant Funded Rewards: Boon or Bane?

Aug 30, 2011

Austin, Texas: It appears that more and more companies are looking at merchant-funded reward programs in an effort to encourage customer loyalty. Financial institution with their debit card progra...

How Are You Creating Loyalty Among Your Customers?

Aug 25, 2011

Austin, Texas: The legendary economist Peter Drucker once observed that “the purpose of a business is to create a customer.” Notice that he didn’t say the word “sale”...

In Marketing, Your Brand Cannot Be All Things To All People

Aug 03, 2011

I had a client tell me the other day that he wasn’t getting enough referrals. He said he has a stack of favorable letters from clients saying that he was “dependable”, “abl...

Can Loyalty Be a Program?

Jul 29, 2011

Motivating Employees. Creating Customer Loyalty. Austin, Texas: I was involved in a discussion board thread the other day and someone asked if loyalty can be a program. This got me thinkin...

Loyalty Programs: Which Scanning Technology Is Right For the Coming Decade?

Jul 12, 2011

Austin, Texas: In this high tech age, there seems to be a great deal of discussion about the technology that will drive the next loyalty wave. Colloquy magazine did a recent article on the future ...

4 Types of Customers - A Sports Analogy to Help Build Improved Customer Loyalty

Jul 07, 2011

Customers describe their client base in all sorts of ways–but very rarely do they differentiate between the type of customers they have. All customers are not created equal. Nancy Porte, Vic...

What is Proper Length of Time To Run a Loyalty Promotion?

Jun 30, 2011

What is the Proper Length of Time to Run a Loyalty Program? One of the questions I get asked about most is “How Long Should A Loyalty Promotion Run?”. Some people want to run thei...

3 Steps to Improving Customer Service at Restaurants

Jun 09, 2011

At most restaurants, the term “customer service” is often talked about at management meetings—but never clearly defined. As customers continue to eat out less often, while also m...

4 Ideas for Keeping Your Loyalty Program Fresh

Jun 01, 2011

Today, there are just too many loyalty programs, and most have been designed without much forethought. A 2009 loyalty census from Colloquy estimated that membership in U.S. rewards programs was ab...

Proven Ideas to Increase Car Wash Sales and Improve Loyalty

May 24, 2011

Most c-store car wash programs are similar … Buy 5 Car Washes and Get the 6th One Free. Or…. Save $1 on a Car Wash With a Fill-up. These programs are plentiful because they are simp...

Are Low Threshold Customers Worth The Effort in a Loyalty Program?

May 23, 2011

It seems that too many loyalty programs are created to reward only the most loyal of customers. With fewer tiers and levels, the “dream prizes” can scare off many possible participants...

7 Tips For Developing An Online Loyalty Program

May 03, 2011

Online loyalty programs are offered by companies to reward consumers who visit their websites more frequently. Like many other online developments, many of these online loyalty programs were ones...

Proven Ideas to Increase Your Restaurant Sales Without Resorting to Coupons

Sep 14, 2010

Why do so many restaurants resort to using price coupons to drive traffic—sacrificing profits without increasing loyalty or differentiating themselves from their competition? In the 26 years...

Five Myths about Retail Loyalty Programs That Need to be Debunked

Sep 13, 2010

Many retail loyalty programs are similar. In fact, many customers hold loyalty cards from several retailers in the same business and use each card from time to time. If that is the case, you will...

Proven Ideas To Increase Your Restaurant Sales Without Resorting To Coupons

Sep 01, 2010

Why do so many restaurants resort to using price coupons to drive traffic—sacrificing profits without increasing loyalty or differentiating themselves from their competition? In the 26...

New Study Describes Want Customers Really Want From A Loyalty Program

Aug 24, 2010

According to a study in Colloquy, U.S. consumer participation in loyalty and rewards programs rose across every demographic segment in 2009, and grew 19% overall since 2007. Most customers join t...

Frequency Marketing vs. Loyalty Marketing

Aug 06, 2010

Is there a difference between the term “Frequency Marketing” and “Loyalty Marketing”? Although the two terms are often used interchangeably, there can be more than a semant...

7 Tips for Developing an Online Loyalty Program

Aug 05, 2010

Online loyalty programs are offered by companies to reward consumers who visit their websites more frequently. Like many other online developments, many of these online loyalty programs were ones t...

7 Tips for Greater Success In Starting a Successful Loyalty Marketing Program

Jul 19, 2010

You have studied your services/products and how you’re promoting them. You have studied your present and potential consumers and your marketing resources. And you have realized that loyalty m...

9 Proven Tips For A More Successful Customer Loyalty Reward Program

Jul 12, 2010

Making a practical as well as a clear reward program for consumers may prove to be a great advantage in increasing customer loyalty. The most important thing to be successful is appropriate h...

7 Tips For Greater Success In Starting A Successful Loyalty Marketing Program

Jun 19, 2010

You have studied your services/products and how you’re promoting them. You have studied your present and potential consumers and your marketing resources. And you have realized that loyalty m...