Providing Quality Promotional Tech Products Since 1956 - Geek Tech Branding

Jul 17, 2019

There are a variety of ways that imprinted items can build up brands - especially when the items are as cool as the tech-related ones found here! Since 1956, Geek Tech Branding has been providi...

Messenger Bag with Logo

Feb 22, 2017

Messenger Bag with Logo for Tech Gear Austin, TX: Transport all your tech gear in style while keeping it protected with this messenger laptop bag. Made from waterproof nylon material and includi...

Six Important Things to Know About Power Banks

Nov 02, 2016

Little Known and Useful Facts About Custom Power Banks As reliance on mobile devices such as smartphones continues to increase, so does the need for convenient power sources. Power banks have step...

Bringing Virtual Reality to Business

Oct 03, 2016

How Will Virtual Reality Affect Your Particular Industry–And What Can You Do To Capitalize On It? Austin, Texas: What’s your first thought when you hear someone mention “virtual ...

Virtual Reality Forges Ahead into Retail (Part 6 of 6)

Sep 26, 2016

Previously, we discussed emerging virtual reality (VR) applications in the industries of education, health care, real estate, and travel. Today we wrap up our series on virtual reality with a look ...

Virtual Reality Applications for the Travel Industry (Part 5 of 6)

Sep 19, 2016

Virtual Reality: Practical Uses in the Travel and Resort Industry In our previous posts, we explored the use of VR in education, health care, and real estate. Today, we turn our attention to the t...

Virtual Reality Usage in Real Estate (Part 4 of 6)

Sep 12, 2016

Virtual Reality: Practical Uses in Real Estate In the first 3 parts of this 6 part series, we discussed the basics of Virtual Reality (VR) and how it is used in education, training, and healthcare...

Virtual Reality Uses in Healthcare and Medicine (Part 3 of 6)

Aug 31, 2016

Virtual Reality: Practical Uses in Healthcare and Medicine In parts 1 and 2 of our Virtual Reality (VR) series, we defined VR and discussed how it is used in Education and Training. In Part 3, we ...

Virtual Reality Use in Education and Training (Part 2 of 6)

Aug 28, 2016

Virtual Reality: Practical Uses in Education and Training In the first part of our series, we outlined the basics of virtual reality (VR). In part 2, we discuss how VR is blazing a path into educa...

Thank You to Our Valued Customers for 60 Years of Continued Support

Jun 17, 2015

THANK YOU!! We are so grateful to the clients and friendships we have made since 1956. As a third generation family-owned and women-owned business, your continued support means the worl...

How to Add Creative Flair to Your Promotional Products

Feb 26, 2015

Are You Creating Custom Promotional Products or Just Using Off-the-Shelf Swag? Austin, Texas: Promotional products have gotten much more creative over the past few years– with all types of c...

Tips For Choosing the Right Promotional Power Charger

Apr 09, 2014

How to Choose the Best Promotional Power Charger For Your Budget Austin Texas: External Power chargers for iPhones and iPads are all the rage these days. Promotional power chargers are one of o...

Are You Offering Customers Too Many New Choices They Do Not Want or Understand?

Jan 22, 2014

How Can Marketers Fill a Need When They Are Focusing on The Wrong Features? Austin, Texas: At the Consumer Electronics Show a few weeks back, we were all inundated with pitches for the latest &nda...

Isn't Time to Clean Out Some of Your Email Clutter?

Oct 24, 2013

When Was the Last Time You Spent Some Time Cleaning Out the Email In-Box Clutter on Your Computer? Austin, Texas: I awoke today to 15 LinkedIn group messages in my email in box, along with nearly ...

What Are You Willing to Fail At Today?

Oct 22, 2013

Are You Willing to Fail Each Day … Or Do You Go Through Life Minimizing Risk? Austin, Texas: I was watching a morning talk show the other day and Sara Blakely, founder of Spanx mentioned th...

Restaurant Promotions: Are You Just Jumping on the Same Customer Loyalty Bandwagon?

Apr 17, 2013

Is Your Restaurant Willing to Stand Out From Your Competition When It Comes To Customer Loyalty Programs? I love to eat pizza- and in the past few weeks in my hometown of Austin, Texas, I have eat...

Get Out of Your Comfort Zone and Increase Your Awareness of your Marketplace

Mar 22, 2013

Austin, Texas: Are you tired of the same ideas flowing from your brain–and those of your associates and staff. Do you have a perception of your marketplace that may be different from your cu...

Are You Using Story Telling to Convey Your Marketing Message?

Dec 14, 2012

Are you telling your company story? What is Your Company Story – and How are You Telling It to Communicate Your Marketing Message? Austin, Texas Have you ever gone to a networking func...

Loyalty 101: Using Proof of Purchase Promotions to Drive Sales

Dec 12, 2012

Proof of Purchase Promotions Can Increase Sales of Consumer Package Goods Austin, Texas: Proof of Purchase Loyalty Promotions are one of the simplest ways for a consumer products company t...

Customer Loyalty Tip: Use Social Media for Listening to Your Customers

Dec 04, 2012

Is Your Company Using Social Media to Help With Customer Service — or Just for Marketing? Austin, Texas: Social Media usage has grown exponentially over the past few years – as ...

Health Care Incentives: Targeting and Retaining Nurses

Nov 15, 2012

Nurse Retention Programs Can Help Reduce Employee Turnover Austin, Texas: Many of my health care clients are looking for ways to motivate their nurses–whether it be for recruitment, reten...

New Study Finds Free Gift with Purchase Drives Increase in Customer Retention & Sales

Nov 15, 2012

New Study Supports Our Findings: Gift With Purchase Best Way To Increase Loyalty & Retention Utilizing a free gift with purchase can increase loyalty and sales, according to a new survey. Au...

Frequency Marketing 101: It's Not Just About New Customers Only

Nov 13, 2012

When Planning a Frequency Program, Do Not Fall Into the “New Customers Only” Conundrum Austin, Texas: You’ve seen the promotions: Offer valid for new customers only. Not valid ...

Is Poor Customer Service Costing You Sales?

Nov 06, 2012

Tips to Improve Your Company’s Customer Service Austin, Texas: How hard is it to get customer service right? I mean “really” right. Too many companies judge the performance of ...

Using On-Pack Promotions to Increase Retail Sales

Nov 05, 2012

How Can On-Pack Promotions Increase Retail Sales? Austin, Texas: Many of our consumer product manufacturers ask us for inexpensive ideas to increase retail sales for them and create some buzz. On...

How to Stop Showrooming and Increase Retail Sales

Oct 29, 2012

There are Ways to Slow Down the Negative Impact of Showrooming on Your Retail Business Austin, Texas: Unfortunately, showrooming is here to stay. According to Wikipedia, Showrooming is when a cus...

What is Wrong With College Recruiting Promotions..and How to Fix It

Oct 25, 2012

Is Your School Making These Same Errors in Promoting Your Campus Recruiting Efforts? Austin, Texas: In the past four months my son and I have toured five college campuses and met with a few other ...

Do You Take The Time To Motivate Yourself?

Aug 27, 2012

If You Believe In Employee And Customer Incentives, Do You Motivate Yourself? Austin, TX Our company is a firm believer in the use of incentives to motivate and inspire others. Whether it is empl...

Employee Training is Key to Successful Customer Loyalty

Aug 24, 2012

Customer Loyalty is Not a Program. It is a Way of Doing Business Austin, Texas: I read a blog post the other day espousing the theory that companies should create a new position called Chief Loyal...

Can Your Logo Design Be Costing You Sales?

Aug 13, 2012

New Survey Says 41% of Americans Don’t Trust Companies with Logos They Don’t Like Austin, Texas: I came across this recent survey that shows that consumers place a great value on the l...

5 Tips to End Showrooming At Your Store

Aug 09, 2012

Ideas to Prevent Showrooming at Your Store Austin, Texas: Showrooming is a way of life for retailers these days. Customers can easily scan any bar code at your store and comparison check on a sma...

New Study Shows Importance of Digital Rewards

Aug 01, 2012

Have You Considered Digital Rewards or Downloadable Incentives Yet? Austin, Texas: Digital rewards are to marketing and sales what S&H Green Stamps were in the 60s and 70s. A new study was just r...

New Way To Market Your Brand - Buy or Rename a City

Jul 18, 2012

Can naming rights to a city be too far off? Welcome to Viagra, NY Austin, Texas: A businessman in Texas bought an abandoned town and renamed it after his bar–Bikinis, according to the ...

Easy Fixes for Poor Campus Admission Letters

Jul 10, 2012

Austin, Texas: My son, who is starting his senior year in high school just tossed out a stack of over 80 campus admission form letters last night– each trying to entice him to consider going ...

In Sales, Should You Only Be as Happy as Your Least Happy Customer?

May 30, 2012

Increasing Sales and Profits Through Increased Customer Empathy Austin, Texas: I was watching a morning talk show program the other day and they had a segment about parenting. One of the commentat...

Increasing Sales by Reducing Your Social Media Clutter

May 22, 2012

Austin, TX: How often do you read every post on your Twitter or Facebook feed? Probably less so than a year ago–right? Your list of friends and followers has probably gotten so large that t...

Defining Your Marketing Strategy and Creating a Niche

Apr 30, 2012

Creating a Point of Differentiation in Your Marketing Strategy Austin, Texas: Burger King announced recently that it would only be using cage-free eggs starting in 2017. According to an article in...

Are You Making the 5 Social Media Mistakes?

Apr 17, 2012

Is Social Media Under-Used By Small Businesses? Austin, Texas: A new study came out that reported some startling facts about the under-use of social media by small and mid-sized (SMB)businesses. ...

What is Your Biggest Piece of Unfinished Business Still to Do This Year?

Jan 18, 2012

A few weeks into the new year and many of the resolutions we had hoped to start on are still not getting done. But how about last year’s goal? Is there one piece of unfinished business left...

Marketing With Your Sense of Smell

Jan 16, 2012

Promotional Items with Fragrances Austin, Texas: In the past few months, we have worked with several clients on unique promotional items and premiums that had built in scents. as a way to stand ou...

New Ways to Add Much Needed Revenue to Your Retail Store

Dec 16, 2011

What Are You Doing To Seek Out New Profit Centers? Austin, Texas: I recently read an article detailing how grocers are adding sit down restaurants in their supermarkets as a way of adding revenue ...

Creating Loyalty Out of Free Offers & Coupon Programs

Dec 08, 2011

Austin, Texas: Anyone who has read my blog posts over the past few years knows that I am not a big fan of using coupons to attract a loyal customer base. Coupons may be an ideal way of introducing...

Increasing Loyalty By Listening to Your Customers

Dec 06, 2011

Austin, Texas: When I was child, my mother would sometimes tell me that I was hearing without really listening. Unfortunately, today it seems that many companies are having that same problem. The...

Rewarding Facebook Likes and Twitter Followers: Good Business Strategy or Folly?

Nov 29, 2011

Austin, Texas: What is the value of a Facebook “Like” or a Twitter “Follower”? Many numbers have been bandied about over the past several months, but I’d have to thin...

13 Questions To Ask Before Putting Together Your Loyalty Program

Nov 17, 2011

Are you putting the gifts before the program? Austin, Texas: I was called in last month to help a client that had been spending the past four months trying to narrow down their gift awards for the...

Let's All Try to Hire the 1 Percenters in 2012

Nov 07, 2011

Hiring a War Veteran Can be a Win-Win Opportunity Austin, Texas: With all the talk of Occupy Wall Street and the focus on the income inequality of the Top 1%, we tend to forget about the other 1%....

Is the Lifetime Value of a Customer Really Infinite?

Nov 03, 2011

Is it Time to Re-Think How You Look at Customer Referrals? Austin, Texas: I read the book, The Referral Engine, by John Jantsch last night, and was struck by one of his ideas: “The lifetime ...

Marketing to the College Set: A Case Study

Oct 31, 2011

How to Increase Sales Without Cutting Your Margins Austin, Texas: I have a client that creates vacation packages aimed at college students– ski trips, beach trips, etc They put together bus ...

Value vs. Price: Ideas to Help Out-Innovate Your Competition Without Cutting Prices

Oct 25, 2011

Austin, Texas: The media has been reporting that many major retailers, like Wal-Mart, Staples and Bed Bath and Beyond are offering lowest-price guarantees this fall in hopes of stimulating immediat...

6 Steps for Better High School Campus Recruiting Programs

Oct 19, 2011

Austin, Texas: We work with a number of universities and colleges to help them improve their college recruitment efforts, so I spend a great deal of time doing market research in this field. Now,...

Stepping Outside Your Personal Comfort Zone...and Welcoming Change

Oct 06, 2011

What are you going to do to push your personal boundaries? Austin, Texas: A few days ago I ran a 10K race for the first time in a long time. Granted, my time was not too impressive, as I near...

Tips on Improving Your Survey and Market Research Results

Oct 04, 2011

Are You Surveying Customers for Honest Feedback? Austin, Texas: Businesses are constantly talking about their willingness to listen to their customers and how much they value their feedback. I...

Time to Hire Some New Marketing People to Boost Sales for Next Year?

Sep 12, 2011

Austin, Texas: On LinkedIn the other day, I spent some time looking at various profiles of my “connections” — and noticed a large number of well qualified marketing executives wit...

Are You Expanding Your Marketing Mix?

Sep 07, 2011

Austin, Texas: I just received an issue of Deliver, a magazine from the US Postal Service, which featured an excellent article on varying your marketing mix. It’s core message was that direc...

Merchant Funded Rewards: Boon or Bane?

Aug 30, 2011

Austin, Texas: It appears that more and more companies are looking at merchant-funded reward programs in an effort to encourage customer loyalty. Financial institution with their debit card progra...

How Are You Creating Loyalty Among Your Customers?

Aug 25, 2011

Austin, Texas: The legendary economist Peter Drucker once observed that “the purpose of a business is to create a customer.” Notice that he didn’t say the word “sale”...

In This Economy, How Are You Retaining Customers?

Aug 22, 2011

Austin, Texas: Last week, while dealing with one of my best vendors, they dropped the ball on an order. OK. Nobody is perfect. Mistakes happen. When I called them to discuss the displeasure that ...

Gaining Customer Loyalty

Aug 16, 2011

Austin, Texas: While on vacation last week, our family spent a few days in Seattle before embarking on an Alaskan cruise. While sight-seeing downtown, we stood in a long “line” at a fi...

In Marketing, Your Brand Cannot Be All Things To All People

Aug 03, 2011

I had a client tell me the other day that he wasn’t getting enough referrals. He said he has a stack of favorable letters from clients saying that he was “dependable”, “abl...

Can Loyalty Be a Program?

Jul 29, 2011

Motivating Employees. Creating Customer Loyalty. Austin, Texas: I was involved in a discussion board thread the other day and someone asked if loyalty can be a program. This got me thinkin...

Lessons to Learn From the Borders Bankruptcy

Jul 22, 2011

Austin, Texas: I read with great sadness about the closing of the Borders book chain as they liquidate their stores due to bankruptcy. I used to love spending time shopping the latest mystery novel...

5 Ideas to Capture and Qualify Trade Show Contact Data

Jul 21, 2011

Austin, Texas: Everybody who attends trade shows loves stopping by booths that have give-aways. Promotional Products. Swag. Tchotchkes. Gimmes. Ad Specialties. Call it what you wish, but I have s...

How To Choose The Right Gifts For Your Next Incentive Program?

Jul 18, 2011

Austin, Texas: Last week, while working with a Fortune 500 company in finalizing their gift options for their latest sales incentive program, I was struck by how often the gifts that are chosen for...

Loyalty Programs: Which Scanning Technology Is Right For the Coming Decade?

Jul 12, 2011

Austin, Texas: In this high tech age, there seems to be a great deal of discussion about the technology that will drive the next loyalty wave. Colloquy magazine did a recent article on the future ...

4 Types of Customers - A Sports Analogy to Help Build Improved Customer Loyalty

Jul 07, 2011

Customers describe their client base in all sorts of ways–but very rarely do they differentiate between the type of customers they have. All customers are not created equal. Nancy Porte, Vic...

Recent Study Sheds New Light on Quick Service Restaurant Industry

Jul 05, 2011

A new study from Consumer Reports sheds some new light on customer perceptions of the quick serve restaurant industry. The magazine issued its first-ever quick-service food chain ratings, which in...

What is Proper Length of Time To Run a Loyalty Promotion?

Jun 30, 2011

What is the Proper Length of Time to Run a Loyalty Program? One of the questions I get asked about most is “How Long Should A Loyalty Promotion Run?”. Some people want to run thei...

3 Ways to Get Your Customers to Pay Full Price For Your Products - and Never Have to Resort to Discounting

Jun 28, 2011

Are You Accidentally Encouraging Your Customers To Shop Around Before Buying? According to recent study from PriceGrabber.com, more consumers than ever are waiting for the last minute to get bette...

Digital Rewards for Social Media Promotions

Jun 17, 2011

Many companies are offering incentives for people to “Like” their Facebook page or to add themselves to Twitter. Perhaps no incentive lends itself better to social media campaigns as d...

C-Store Fountain Drink Promotion Includes A Free Music Download

Jun 14, 2011

Texas-based Valero has just kicked off its latest fountain drink promotion at its Corner Store locations to increase demand during the summer. With each purchase of a 44-ounce fountain drink at on...

4 Ideas for Keeping Your Loyalty Program Fresh

Jun 01, 2011

Today, there are just too many loyalty programs, and most have been designed without much forethought. A 2009 loyalty census from Colloquy estimated that membership in U.S. rewards programs was ab...

Which Approach Works Better for Safety Incentives: Group Performance or Individual Achievement?

May 25, 2011

Safety Program Incentives: Group vs. Individual Goals When putting together safety incentive programs for my clients, one of the first criteria is to determine how rewards (or awards) will be ...

Proven Ideas to Increase Car Wash Sales and Improve Loyalty

May 24, 2011

Most c-store car wash programs are similar … Buy 5 Car Washes and Get the 6th One Free. Or…. Save $1 on a Car Wash With a Fill-up. These programs are plentiful because they are simp...