The Rise of Branded Athleisurewear
Stay on top of trends while marketing your brand by offering elevated loungewear and sporty apparel.
Athleisurewear – made up of casual clothes that can be worn to the gym, around the house, and beyond – is comfortable and easy to wear. It’s versatile, transitioning from one activity to the next. And it’s more popular than ever, thanks to the pandemic; people were stuck at home and not getting dressed up, so sweats and tees became go-to outfits. In 2021, the global market was valued at $306.62 billion, and it’s expected to grow at an annual rate of 8.9% between now and 2030.
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With the rise of this trend, there has been an elevation. Athleisurewear is not just old, baggy fleece pants, full of holes, nor is it simply stretchy garments intended for workouts. Today, there are more refined versions that really can be donned while on the couch, traveling, exercising, running errands, hanging out, and working. Brands looking to promote themselves in a smart and stylish way can turn to these new pieces, such as the following examples of custom-printed athleisurewear.
First up are sweatpants, a classic and comfy pant option. There are those that are lined with fleece, perfect for the colder months; flared, adding a fun touch; and joggers, which are really in right now, and there are those that come with matching sweatshirts – some of which may have a hood or be cropped. All of these extra design details help take loungewear to the next level.
Top Pick: Threadfast Apparel Unisex Ultimate Fleece Pants - made with cotton & recycled polyester and featuring slant pockets, a
hidden pocket & an interior drawcord
Streetwear is similar to athleisure, as both of these categories consist of casual apparel. Streetwear has a more urban feel to it, though, and may include – for instance – beanies or bomber jackets. It definitely makes for a cool way to advertise a brand.
Top Pick: Sublimated Softspun Tank - features butter-soft fabric and fully customizable with allover sublimation options
Don’t forget about the sneakers, which are a popular shoe choice and complete any/all outfits. Yes, even garments like slip-on kicks, sandals, and slippers can be customized with logos, acting as billboards wherever they go.
Top Pick: Custom-Knitted Tennis Shoes - feels like a sock with a sole and 100% custom-knitted with sustainable/recycled material
