Reaching Out To Social Media To Attract More Female Shoppers
Have you ever considered offering an incentive in return for a blog posting or tweet?
According to an article in theWausauDailyHerald.com, the key to reaching the female market is through online social media. It reports that 77% of women are more likely to seek a product in a store after they’ve read a review of that product on a community forum or message board. 67% of them are more likely to actually purchase that product after reading about it online.
Companies of all sizes need to find ways to encourage and to inspire others to talk about you, your products or your company.
We have been involved with many businesses that are offering contests to the first 250 people that sign up as Facebook friends or for each Tweet that mentions their product by name.
How are you reaching out to the bloggers of the world? Perhaps a gift of free music downloads orfree photo books will entice a blogger to write about you product. Same holds true for reaching the media. Why not send one of these branded gifts when sending out your next press release. If you send your releases out digitally, you can attach a unique Product ID number to each email instead of a tangible card. Either way, you will be differentiating your company from the pack.
Seek innovative and cost-effective ways to get your brand mentioned in the social communities. It can be an effective way of reaching your desired audience without the high cost of advertising.
