How To Choose the Right High Tech Promotional Gifts for Your Clients
How Do You Decide on the Best High Tech Promotional Gift for Your Customers?
Austin, Texas: One of the questions I get asked the most is” “How do I choose the right tech gift for my client base?”
My answer is to find out more about your customers.
Do not assume they are all Apple loyalists –just because you might be.
Don’t assume they are all into music and the same bands as musical genres as you are.
Do not make the mistake in assuming that your clients always want the latest and greatest gadgets.
How well do you know your clients?
I mean, their likes and dislikes?
How they like to receive information?
If they are predominantly mobile or prefer gadgets for their office or home?
Do you carefully observe them to see how they communicate and on what devices?
The biggest mistake people make is to assume that their customers are exactly like them– same tastes, same wants, same desires, etc.
Nothing can be further from the truth.
Don’t get into the mind set that the right tech promotional gift is the one that you have been craving.
You want to know how to find the right promotional tech gift gifts for your clients?
Ask them.
Observe them.
Study them.
Learn who they are.
Then, and only then, will it become much simpler.
There is no one perfect promotional item for any client or client base.
But the more you know about your customers, the easier it will be to find their sweet spot.
Does the gift even have to be a tech-themed gift item?
Sometimes we have found that food gifts, microfiber cloths, organic beanie caps and stylus pens were best suited for the event or promotion.
How well do you understand your client base?
I would suggest learning much more about them–before your competition does.
Happy Marketing!
